Squishmallows

Toys

From plush to powerhouse Since its debut in 2017, huggable plush sensation Squishmallows has ascended beyond the toy aisle to become a $1bn lifestyle franchise that allows fans, families and collectors to share their love for their favourite brand in multiple fun ways. Known for its adorable designs, and tactile and ultra-soft feel, Squishmallows is a retail sensation, named the #1 top-selling toy in the US and UK** boasting sales of over 400m pieces (including 100m+ in 2023 alone). In over just seven years, it has picked up multiple awards – including winning Overall Toy of the Year at the US Toy Association’s Toy of the Year (TOTY) Awards three years in a row – and has gone viral on TikTok, with celebrity fans including Lady Gaga and Kim Kardashian sharing their love for the brand. Ranging from kids aged 6–12 to Gen Z’ers in the 18–24 age group, Squishmallows’ passionate fans are always on the hunt for more ’Mallows to add to their collections and love to share their finds on social media. Recent years have seen Squishmallows’ social content squish through the roof, generating over 13.7bn TikTok impressions. Additionally, Squishmallows’ owned social media channels have ballooned to more than 1.7m followers and over 127 global and local Facebook groups have been created by fans.

Von Dutch

Clothing

Von Dutch is an iconic American fashion brand rooted in the rebellious spirit of Kustom Kulture, merging vintage motorcycle style with early 2000s streetwear flair. Known for its bold trucker hats, loud graphics, and distinctive logo, Von Dutch rose to prominence as a symbol of counterculture cool. Today, it continues to evolve as a statement brand, blending nostalgia with modern edge to appeal to a new generation of fearless self-expressers.

Bob Ross

Art

Bob Ross, with his tranquil voice and serene demeanor, became an iconic figure in the world of art through his television series "The Joy of Painting." Before becoming a beloved painting instructor, Ross had a 20-year career in the United States Air Force, retiring with the rank of Master Sergeant. His military service took him to Alaska, where he was inspired by the landscapes that would later feature prominently in his art. Despite the potential financial benefits of hosting a television show, Ross notably did not receive direct payment for "The Joy of Painting." Instead, he earned his livelihood through Bob Ross Inc., which sold art supplies, instructional videos, and offered painting classes, capitalizing on the show's success as a promotional tool. Ross's efficient production of the show—completing an entire season in just a little over two days—allowed him to dedicate more time to his primary business ventures. This approach not only demonstrates his commitment to his philosophy of making art accessible but also reflects a savvy understanding of leveraging media exposure to support his broader business objectives. The legacy of Bob Ross and "The Joy of Painting" continues to resonate in popular culture, as evidenced by the Twitch.tv marathon that attracted 5.6 million viewers and the addition of "Beauty Is Everywhere" to Netflix's offerings. These posthumous celebrations of Ross's work, including the 40th anniversary of his show in January 2023, underscore the enduring appeal of his gentle instruction and the joy he found in painting, which he shared with millions around the world. Considering all of this—the enduring legacy of Bob Ross, his unique approach to teaching art, and the continued popularity of "The Joy of Painting" across various platforms—it is clear that there are numerous opportunities for licensing and partnerships. The brand's strong connection with audiences, its proven appeal across generations, and the innovative ways in which Ross's teachings and philosophy have been celebrated (such as through Twitch.tv marathons and Netflix additions) suggest that the possibilities for new licensing deals are indeed endless. Engaging with the Bob Ross brand could open doors to a variety of ventures, from art supplies and instructional content to apparel and home decor, all embodying Ross's spirit of creativity and positivity. Now is an opportune time to explore these possibilities and send deal requests to extend the joy and inspiration of Bob Ross's legacy to new products and experiences.

Squishmallows

Toys

From plush to powerhouse Since its debut in 2017, huggable plush sensation Squishmallows has ascended beyond the toy aisle to become a $1bn lifestyle franchise that allows fans, families and collectors to share their love for their favourite brand in multiple fun ways. Known for its adorable designs, and tactile and ultra-soft feel, Squishmallows is a retail sensation, named the #1 top-selling toy in the US and UK** boasting sales of over 400m pieces (including 100m+ in 2023 alone). In over just seven years, it has picked up multiple awards – including winning Overall Toy of the Year at the US Toy Association’s Toy of the Year (TOTY) Awards three years in a row – and has gone viral on TikTok, with celebrity fans including Lady Gaga and Kim Kardashian sharing their love for the brand. Ranging from kids aged 6–12 to Gen Z’ers in the 18–24 age group, Squishmallows’ passionate fans are always on the hunt for more ’Mallows to add to their collections and love to share their finds on social media. Recent years have seen Squishmallows’ social content squish through the roof, generating over 13.7bn TikTok impressions. Additionally, Squishmallows’ owned social media channels have ballooned to more than 1.7m followers and over 127 global and local Facebook groups have been created by fans.

Von Dutch

Clothing

Von Dutch is an iconic American fashion brand rooted in the rebellious spirit of Kustom Kulture, merging vintage motorcycle style with early 2000s streetwear flair. Known for its bold trucker hats, loud graphics, and distinctive logo, Von Dutch rose to prominence as a symbol of counterculture cool. Today, it continues to evolve as a statement brand, blending nostalgia with modern edge to appeal to a new generation of fearless self-expressers.

Bob Ross

Art

Bob Ross, with his tranquil voice and serene demeanor, became an iconic figure in the world of art through his television series "The Joy of Painting." Before becoming a beloved painting instructor, Ross had a 20-year career in the United States Air Force, retiring with the rank of Master Sergeant. His military service took him to Alaska, where he was inspired by the landscapes that would later feature prominently in his art. Despite the potential financial benefits of hosting a television show, Ross notably did not receive direct payment for "The Joy of Painting." Instead, he earned his livelihood through Bob Ross Inc., which sold art supplies, instructional videos, and offered painting classes, capitalizing on the show's success as a promotional tool. Ross's efficient production of the show—completing an entire season in just a little over two days—allowed him to dedicate more time to his primary business ventures. This approach not only demonstrates his commitment to his philosophy of making art accessible but also reflects a savvy understanding of leveraging media exposure to support his broader business objectives. The legacy of Bob Ross and "The Joy of Painting" continues to resonate in popular culture, as evidenced by the Twitch.tv marathon that attracted 5.6 million viewers and the addition of "Beauty Is Everywhere" to Netflix's offerings. These posthumous celebrations of Ross's work, including the 40th anniversary of his show in January 2023, underscore the enduring appeal of his gentle instruction and the joy he found in painting, which he shared with millions around the world. Considering all of this—the enduring legacy of Bob Ross, his unique approach to teaching art, and the continued popularity of "The Joy of Painting" across various platforms—it is clear that there are numerous opportunities for licensing and partnerships. The brand's strong connection with audiences, its proven appeal across generations, and the innovative ways in which Ross's teachings and philosophy have been celebrated (such as through Twitch.tv marathons and Netflix additions) suggest that the possibilities for new licensing deals are indeed endless. Engaging with the Bob Ross brand could open doors to a variety of ventures, from art supplies and instructional content to apparel and home decor, all embodying Ross's spirit of creativity and positivity. Now is an opportune time to explore these possibilities and send deal requests to extend the joy and inspiration of Bob Ross's legacy to new products and experiences.